2015

Alcantara, Technology of Dreams

Milan, April

Located in the exceptional setting of the rooms of the Prince’s Apartment in the Royal Palace of Milan, Alcantara, Technology of Dreams invites visitors to cross the threshold between reality and dreams, concreteness and imagination. The exhibition is opened till May 31 and it is a part of Expo In Città (Expo in the City), a full calendar of events accompanying the cultural life of the city through the six months of the Universal Exposition.

Alcantara Concept Store

Milan, April

The new Alcantara concept store in Milan's fashion district opens during the Fuorisalone. In a 300 m2 space where the sense of colour is combined with a hi-tech mood, the entire vista of the Alcantara lifestyle world is on show, with furnishings and accessories that illustrate the potential of an extremely versatile material that is a favourite with creatives, stylists and designers. In a dynamic environment, characterised by the enormous coloured rugs that separate the various areas, Alcantara is a multicoloured presence on the walls of the ground floor, while in the basement it transforms to become a theatre set that highlights the inimitable laser processes. The Metamorphosis collection, focal point of the space, covers iconic designer pieces with textures in original colour palettes. The brand’s character is also interpreted in the creations of designer and illustrator Rebecca Moses, who has created bags, iPhone and iPad covers, and other accessories. Without forgetting the capsule collections devised by n.21-Alessandro dell’Acqua, MSGM, Giannico, Superduper Hats and Paula Cadermartori, the creative designers selected by Vogue Italia who have created a series of unique pieces using this highly sensory material. Open to the public until 30 September 2015, the Alcantara concept store will be a dynamic and versatile location, ready to change according to necessity and the moment, and to add new talents to the list of the names involved.

Alcantara City

Shanghai, April

Alcantara chose Shanghai to hold “Alcantara City”, an exclusive happening to show the incredible creations that Alcantara material can shape into through different fields. With the cooperation of some of its leading brand partners in various industries, “Alcantara City” delivered an ingenious stage design and a highly creative art show, celebrating Alcantara’s magic charm and beauty-every-day lifestyle. The overall installation was designed in Alcantara material, which was die-cut into tree and building shapes to create a modern fashionable “Alcantara skyline”. Within this special setting, took place a powerful mime show directed by Chinese dancing pioneer Xiao Ke and titled “One day with Alcantara”.

Alcantara Magic Garden | Earth Day 2015

Washington, April

Alcantara, partnering with World Bank’s Connect4Climate, Earth Day Network and Global Poverty Project, supported the 45th anniversary of 2015 Earth Day taking place April 17-19 on the National Mall in Washington. Alcantara was one of the main partner of the three-days-event and welcomed up to 50.000 people a day in its own ALCANTARA MAGIC GARDEN pavilion: an imaginary fairytale landscape where we can see, touch and try things that convey a strong feeling of pleasure and amusement. Alcantara Magic Garden is a route winding through a “virtual wood” with a long river, broad fields, sculptural trees and out-of-scale fruit. They create the setting for the extraordinariness of works by star designers and young talents, who perfectly succeed in bringing thoughts to life through the medium of this exceptional material. Once again, with its contribution to such a worldwide event, Alcantara confirms to be a step forward in the sustainability field, which is gaining growing appreciation in all the businesses in which the company operates: from automotive to fashion, from interior design to hi-tech.

Alcantara Maxxi Project: Local Icons | Greetings from Rome

Rome, March

Local Icons. Greetings from Rome exhibition is the latest project of the partnership between Alcantara and the National Museum of XXI Century Art in Rome. At MAXXI from 27 March to 7 June 2015, the exhibition is a metaphorical journey around the Eternal City through creative reinterpretations of a number of emblematic objects. Curators: Giulio Cappellini and Domitilla Dardi. Designers: Gentucca Bini, Lanzavecchia+Wai, Laudani&Romanelli, Paola Navone, Patricia Urquiola, Stefano Giovannoni, Zanellato/Bortotto.